RAYMOND NADEAU

Founder and Co-Creative Director of LBLM (Living Brands, Living Media Communications)

An international award winning Marketing Professional, Trend Authority, Branding Expert and Experiential Marketing Director with a record of success spanning multiple categories, countries and disciplines, Raymond Nadeau’s insights into consumer empowerment in tandem with corporate responsibility make him a popular international speaker focusing on the evolution of media, cultural trends and brand ethics.

As former Vice President of New Ideas, Global Creative Director
 for Coty Inc., Coty Beauty and Coty Prestige, Raymond has developed brand Identities, product concepts and advertising strategies for beauty, fashion and more traditional brands. Among others, he has worked with Adidas, Nautica, Celine Dion, Jennifer Lopez, Marc Jacobs, Kenneth
Cole, Isabella Rossellini, Reese Witherspoon, Vivienne Westwood, Izod, Timberland, NASA, Arrow, Calvin Klein, Rock Scene for Tommy Hilfiger, The Emerald Monkey Eco-Luxe Resort in Panama, Samsung, Volkswagen and Ketel One Vodka.

Working independently for renowned branding and advertising agencies around the world, he is also the Founder and Co-Creative Director of LBLM (Living Brands, Living Media Communications), located in New York City.

His most recent work celebrates the re-launch of the iconic Fiorucci fashion brand, including the opening of its first new store in Hong Kong in August, 2010. In January 2011, Nadeau was appointed as advisor to African Fashion Weeks, New York, Paris, Berlin and Milan.

www.livingbrandslivingmedia.com

“Living Brands, Collaboration + Innovation = Customer Fascination”, published by McGraw- Hill, created a 21st century model of ethical brand-to-consumer dialogue impacting advertising, marketing and all aspects of brand experience.

LOHAS marketing in practice – Global Case Studies


Wed, 29 Feb 2012, 09:00AM – 09:45AM

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