Branding Communication Mini-Forum II

Thu, 01 Mar 2012, 4.00pm – 5.30pm

Join our panel of experts as they present a series of lectures, panel discussions and workshops designed to help business owners understand how to communicate their brand values to the LOHAS consumer effectively

It is one thing to have a LOHAS product, and another to have a LOHAS consumer base. How do you reach the LOHAS consumer? What kind of language do you need to use to reach them? Why is transparency and honesty important to the LOHAS consumer?

In this mini-Forum you can listen to and question the experts to help you reach your target consumer more effectively through marketing communications.

About The Speaker

AMENA LEE SCHLAIKJER

Wellness Innovator

Amena went full circle after living in Shanghai as a baby having moved to different cities in Asia and Europe every 2-3 years since birth. She decided to combine her studies in Asian Economics and Fashion Merchandising from Columbia and F.I.T to work on marketing and operations projects for small boutiques in New York and Shanghai, building an expertise in the Health/Beauty/Lifestyle sectors.

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