LOHAS, though quite universal in its core philosophy, has spread throughout Asia and within different Asian countries with its own identity, being the voice of the local consumer. Amena Lee Schlaikjer, Shanghai rep of Asia-Pacific LOHAS and Founder of The Wellness Works, will talk through some collective findings into this new movement of “permission” and highlight insights for researchers and marketers to better understand new consumer needs and future aspirations for LOHAS in China.