The New Pioneers – sustainable business success through corporate social innovation
New times create new needs – and new needs require new solutions. The new business revolution is being driven both top-down from some of the world’s largest companies – and bottom-up from entrepreneurial activists and social changemakers. Because hardcore business people are realizing that they can increase their profits by incorporating social responsibility as a part of their business strategy, and heartcore idealists are recognizing that the use of market methods gives them the opportunity to create even more social value. Tania Ellis will focus her presentation with cases from Scandinavia and Europe to show how the road to sustainable business success is being paved by first-mover companies and pioneering social entrepreneurs.