AMENA LEE SCHLAIKJER

Wellness Innovator

Amena went full circle after living in Shanghai as a baby having moved to different cities in Asia and Europe every 2-3 years since birth. She decided to combine her studies in Asian Economics and Fashion Merchandising from Columbia and F.I.T to work on marketing and operations projects for small boutiques in New York and Shanghai, building an expertise in the Health/Beauty/Lifestyle sectors.  She worked on the launches of Vogue, M.A.C and Zagat Survey in Shanghai before being lured by the innovation world to help open ?Whatif! ‘s first China office and growing the team to 20 people.

She has since moved on to start her own initiative called THE WELLNESS WORKS, crafting ideas and events that inspire others towards living healthier.  She is the acting Shanghai manager of Asia-Pacific LOHAS where she gets her much of research and support and works with several creative teams on ad hoc projects that colour the world of wellness.

Frequent traveler, known ‘hustler’ on occasion, and fond of diving, archery and yoga, she lives in Shanghai with her husband and two cats, Sheba and Spirit.

Conference Opening


Tue, 28 Feb 2012, 9:00AM – 9:45AM

LOHAS in China: A movement of “permission”


Wed, 29 Feb 2012, 9:45AM – 10:30AM

Branding & Communication Mini-Forum I


Wed, 29 Feb 2012, 2:00PM – 3:30PM

Branding & Communication Mini-Forum II


Wed, 29 Feb 2012, 4:00PM – 5:30pm

Branding & Communication Mini-Forum I


Thu, 01 Mar 2012, 2.00PM – 3.30pm

Branding & Communication Mini-Forum II


Thu, 01 Mar 2012, 4.00PM – 5.30pm

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